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Why MySpace is Monetizing So Quickly: They’re Dying Fast

Started by Nick O'Neill · 7 months ago

At least that’s what Michael Wolff, author of the Rupert Murdoch biography, “The Man Who Owns The News,” suggests. In a conversation with Jon Fine of BusinessWeek, Michael Wolff expresses his disdain for MySpace and suggests that News Corp executives are ... Continue reading »

5 comments

Alan Edgett
7 months ago

I think rumors of their death might be premature. They have more flexibility to monetize. They have a lock on the "entertainment" arena (music/movies etc) which is more conduscive to CPG advertising. They are an Opensocial shop, and can leverage their graph resources in far off places and through innovative partnerships. Facebook is a solid competitor, no doubt. But, this battle is still heating up, it is far from over...

Alan

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Bryan Bennett
7 months ago

MySpace has ~130MM users worldwide so I hardly think they're going anywhere anytime soon. Not to mention the fact that they're already monetizing much better than Facebook or any other social media site. The sites have different uses and different targets and i think there will always be plenty of room in the social networking space for both. That said, MySpace seriously needs to get off their ass and get their developer platform in order. It's not even on the same field as Facebook or even hi5 and Friendster.

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dcSportsGuy
7 months ago

Bryan is right that MySpace isn't "going anywhere anytime soon" but given their drastic market lead in the entertainment, celebrity, movie and music space (although Facebook via iLike is rapidly gaining ground on the latter), they would be wise make further clean-up their user experience on the network and legitimize the developer platform as Bryan said. Otherwise, they are not "going anywhere anytime soon" in relation to Facebook and Hi5 (who has sharper growth in developing populations abroad).

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Mr. Hugo
7 months ago

The constant errors and typographical mistakes in this article and many things written on socialtimes, such as "Wolff believes that MySpace is a huge risk for News Corp since everybody is going to MySpace" make it almost unreadable.

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Kevin Milden
7 months ago

They need to cut costs and focus on celebrity and entertainment interactions. They can't out Facebook, Facebook. They do what they do best, bring fans closer to their bands. They have too many people and too many initiatives. Focus, get practical and be MySpace.

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