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Where’s the Social Network Money?

Started by Nick O'Neill · 10 months ago

Among all the discussion of the opening of the social web, one thing continues to be a sticky issue for social networks: the lack of a revenue model. While there is advertising revenue being generated on social networks, it is still a fraction of the amount being generated on sites like Yahoo ... Continue reading »

2 comments

  • Mo Kakwan

    1 year ago

    While the problem of monetizing engagement persists it's interesting to note that Social MMORPG games are making tons of money on virtual goods and subscription basis. A few of the low key MMO games such as Habbo Hotel are rolling it in and their interface isn't much beyond facebook or myspace. Looking at how myspace has a Games section; I don't think it's far off to think that these social spaces will move towards a more virtual area where individuals can pay for goods or experience. Even if a subset of the total users on these networks were to get involved it would mean a large inflow of revenue.
    reply
  • SidianMSJones

    1 year ago

    Seems like a lack of creativity and innovation to me.

    Mo Kakwan had something there with the virtual goods idea. I can only assume what people on say, Facebook are making with widgets that let you buy virtual things for friends. But given the amount of these online products I've seen strewn around friend's profiles I think I'll assume they are doing fairly well.

    Another classic way is premium memberships.
    How about promoting other people's products for referral money?
    You could host your own kind of lottery or contest that people pay for tickets for.
    And cell phones, like the iPhone seem to open up many other opportunities too.
    reply

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