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What Was AOL Thinking?

Started by Nick O'Neill · 10 months ago

One week ago AOL announced that they were acquiring Bebo for a whopping $850 million. The blogosphere was surprised by the acquisition and now one week later talk of AOL making a horrible decision is returning. Is this surprising? Not really. While Bebo was the second social platform to mark ... Continue reading »

5 comments

  • Tom

    1 year ago

    Ironic considering that AOL was basically the most popular social network at one point.
    reply
  • Rajiv Doshi

    1 year ago

    AOL has tried to leverage AIM to build a social network called AIM Pages. Considering most people have not heard of it, means they not done a good job in terms of integrating it into AIM itself. Plus last update to their blog was in September 2007 so the project made be abandoned at this point.
    reply
  • Nick O'Neill

    1 year ago

    Hey Rajiv,

    I do know about AIM pages but why didn't they build it into the application? I should be able to search and do everything right from the app. No?
    reply
  • Doug

    1 year ago

    In order to have a network you need to have people. There are people using AIM, but instead of concentrating on them they have concentrated on advertising to them. This has neglected the true needs of the individual using the service. This is how things like AIM pages slip through the cracks.

    I use the AIM service, but I don't use AIM client. If we take out all the people that are in that scenario, how many true users do they have?
    reply
  • David Henderson

    1 year ago

    I have lots of ideas how AOL can leverage the social graph with AIM.

    Rule #1, you don not need to acquire a single social graph aggregation point! The social graph is open.... HELLO!
    reply

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