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What Really Happened to Top Friends?

Started by Nick O'Neill · 10 months ago

Last week, the immensely popular Top Friends application was shut down by Facebook. By Friday, the company wrote in a blog post:

Recently, we suspended Top Friends, one of the most popular applications on Facebook. This application violated user privacy by displaying some profile dat ... Continue reading »

2 comments

Michael Lazerow
1 year ago

There are two issues here that you have nailed on the head, Nick. (1) User privacy. (2) Facebook data restrictions. Both of these are huge issues for Facebook and will only become more important as the stakes get higher.

On the first issue, privacy, Facebook users need to know that their most personal information is safe -- not only pictures but messages, contact information and, soon, credit card information with the launch of Facebook Wallet (actually, they already have credit card info through the gift app and ad platform).

As per the second, Facebook's business depends on its ownership of the data it has collected. All of us in the business knows that data improves ad efficiency. So the more data I have, the better I can target. This is ultimately the driver of Facebook's business. So any company caught "stealing" Facebook data (or at least using it beyond the scope of the developers agreement without a direct agreement with Facebook) will be and should be shut down.

Having said that, I have no idea if Slide was taking data. I know the guys at Slide. They are aggressive but fair, it seems. I can't speak intelligently about their systems. I do know others who are using data beyond the scope of Facebook's rules.

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jatupon
1 month ago

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