Social Times - Latest Comments in What is your Social Media Sweet Spot?

Re: What is your Social Media Sweet Spot?

Nick O'Neill — Tue, 27 May 2008 21:51:55 -0000

@Ryan,

That graph is the allocation of time spent to developing each media source for a specific company based on a 200-hour work cycle.

Best,
Nick

Re: What is your Social Media Sweet Spot?

Ryan — Tue, 27 May 2008 20:47:52 -0000

Cool article, but can you shed some light on what that graphic is supposed to indicate??

Re: What is your Social Media Sweet Spot?

Marie — Fri, 16 May 2008 00:42:11 -0000

Hi Nick,

We talk to PR and Marketers here in NZ about social media. Early days for us here. So I was very happy to find a PR/Marketing blog about this subject. I've included your post in my blog this week.

I'm also flyinglens on twitter.

Thanks,
Marie

Re: What is your Social Media Sweet Spot?

Anthony LaFauce — Thu, 15 May 2008 13:33:31 -0000

That would be amazing Ellen! Isn't funny how with all we know about social media, PR and Marketing we find new ways to grow social media as a tool on a daily basis.

Re: What is your Social Media Sweet Spot?

Ellen Petry Leanse — Thu, 15 May 2008 13:18:39 -0000

Anthony, great thoughts. It would be interesting to explore the input to this graph...and correlations between hours spent (or "activities conducted," e.g. #Tweets, etc.) and results ("Follower" growth, #@messages, #dmessages, ratios of followings:followers) and correlaries on FB etc.

The good news is that I've been tracking all of this for about 6 weeks for a tech start-up. I'll try to work with your graph and see if we can find ways to fine-tune what we are doing so that it gives us some ROI metrics...yay!

Thanks for great insights. Ellen