DISQUS

Ellen Petry Leanse · 1 year ago

Anthony, great thoughts. It would be interesting to explore the input to this graph...and correlations between hours spent (or "activities conducted," e.g. #Tweets, etc.) and results ("Follower" growth, #@messages, #dmessages, ratios of followings:followers) and correlaries on FB etc.

The good news is that I've been tracking all of this for about 6 weeks for a tech start-up. I'll try to work with your graph and see if we can find ways to fine-tune what we are doing so that it gives us some ROI metrics...yay!

Thanks for great insights. Ellen
Anthony LaFauce · 1 year ago

That would be amazing Ellen! Isn't funny how with all we know about social media, PR and Marketing we find new ways to grow social media as a tool on a daily basis.
Marie · 1 year ago

Hi Nick,

We talk to PR and Marketers here in NZ about social media. Early days for us here. So I was very happy to find a PR/Marketing blog about this subject. I've included your post in my blog this week.

I'm also flyinglens on twitter.

Thanks,
Marie
Ryan · 1 year ago

Cool article, but can you shed some light on what that graphic is supposed to indicate??
Nick O'Neill · 1 year ago

@Ryan,

That graph is the allocation of time spent to developing each media source for a specific company based on a 200-hour work cycle.

Best,
Nick