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What is your Social Media Sweet Spot?

Started by Nick O'Neill · 10 months ago

As PR/marketing guy I am always being asked, “How do I use social media as a pr or marketing to reach the public?” I wish there was a simple 1 2 3 answer but there really isn’t a cookie cutter solution to using social media as a tool.
I was at an event the other ni ... Continue reading »

5 comments

  • Ellen Petry Leanse

    1 year ago

    Anthony, great thoughts. It would be interesting to explore the input to this graph...and correlations between hours spent (or "activities conducted," e.g. #Tweets, etc.) and results ("Follower" growth, #@messages, #dmessages, ratios of followings:followers) and correlaries on FB etc.

    The good news is that I've been tracking all of this for about 6 weeks for a tech start-up. I'll try to work with your graph and see if we can find ways to fine-tune what we are doing so that it gives us some ROI metrics...yay!

    Thanks for great insights. Ellen
    reply
  • Anthony LaFauce

    1 year ago

    That would be amazing Ellen! Isn't funny how with all we know about social media, PR and Marketing we find new ways to grow social media as a tool on a daily basis.
    reply
  • Marie

    1 year ago

    Hi Nick,

    We talk to PR and Marketers here in NZ about social media. Early days for us here. So I was very happy to find a PR/Marketing blog about this subject. I've included your post in my blog this week.

    I'm also flyinglens on twitter.

    Thanks,
    Marie
    reply
  • Ryan

    1 year ago

    Cool article, but can you shed some light on what that graphic is supposed to indicate??
    reply
  • Nick O'Neill

    1 year ago

    @Ryan,

    That graph is the allocation of time spent to developing each media source for a specific company based on a 200-hour work cycle.

    Best,
    Nick
    reply

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