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Can you imagine Abercrombie & Fitch allowing their customers to hang out and throw a party inside the store? Or even use their computers to access the internet and store friends' data?
It's not surprising Facebook is trying to protect their investment. They just broke up with Google. What was Google bringing to the party?
Dear Google, Facebook's Just Not That Into You
http://blog.searchenginewatch.com/blog/080516-1...
In the future when you walk into a store in the mall it will be temporarily granted access to your personal data so that they can custom tailor your experience. I don't know why you are talking about having a party in the story but one of Amercrombie's sister stores does let customers practically have a party in there.
I'm talking about a situation where you don't need to bring a laptop into the store, instead you will grant temporary access via your cell phone.
With all this discussion of partying, I think it's time for the weekend :)
By code of ethics I mean that a store is granted permission to access a customer's data if and only if they release that data at an agreed upon time. For example, with retail shopping personal data would be released upon exiting the store; when shopping online personal data would be released when leaving the site, etc. If the store doesn't release the information or funnels it into their CRM, the customer has the right to complain and the store gets blacklisted by the service provider.
Codes of ethics are required because releasing information goes against the mental model business have in place which is reinforced by the millions of dollars they have invested in CRM solutions.
I can see the issue of data portability being almost as important (if not more) than the Digital Millennium Copyright Act in terms of scope. There has to be a basis for trust in order for there to be sharing, but I think that trust has be instilled by unbiased parties.
Good article