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http://www.socialtimes.com/2008/04/wal-mart-the-social-network-giant/
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Social Times: Wal-Mart, the Social Network Giant.

Matt · 1 year ago

I think we're still figuring it out. What is it that Facebook has to offer users? When that begins to wane, perhaps we'll visit more niche networks, but I don't think it will be replaced. Consider services like FriendFeed and MyBlogLog, things that aim to connect your networks into one place. As we learn what they are useful for doing, we'll learn if Facebook and MySpace really are Walmart and Target.