3 comments

• 

  MartinEdic

  9 months ago

  I think you're missing a key element here: The deployment of advertising in social media has an added element of risk that it has not faced in traditional media including traditional Internet sites. This risk is the potential backlash possible in social media.
  If you serve up an irrelevant ad on a website or pitch a journalist with an inappropriate press release the likely outcome has been for the visitor or journalist to ignore it. In social media a likely outcome is for those exposed to your untargeted, impersonal message is for them to vilify it in a very public manner with this vilification being picked up on and spread by others.
  I do not believe that the model of broadcasting ads or messages, even with sophisticated behavioral targeting tools, in social media will work- no matter how much the media-buying world wants it to. Engagement in social media is one-to-one which appears to be labor intensive until you understand that its effect is exponential: You successfully engage one blogger or Tweet thread and potentially thousands of people see that exchange. This, IMHO, is the future of marketing: every message is a part of the conversation and tailored to it.
  Every day I talk to people who are realizing this and working to build a business model around social media. You know what's really interesting about that experience? Almost none of them are in advertising.
  reply
• 

  Nelson

  9 months ago

  I think it has been interesting to see companies test new ideas in the social media space. We did our own little test (with no real expectations) and our community has grown to almost 400 marketers from all over the world in just 5 months time.
  
  www.inSocialMedia.com is the address if you are interested in seeing for yourself.
  
  Its all about sharing in the conversation. The companies that have the most active communities will probably see more effects from the community. But Martin is right, with the good, can also come the bad.
  
  Regards,
  
  Nelson Bruton
  reply
• 

  Robert Evan Howard

  7 months ago

  RESTORE THE ECONOMY
  
  Start with building government owned housing for the homeless...
  “ Motel style, so people could move from region to region for
  employment. This would also allow citizens the possibility of
  saving enough money to buy in the private sector. “
  Provide basic health care for all U.S. citizens...
  “ This would prevent expensive emergency room calls.”
  Provide basic education for all U.S. citizens...
  “ This would make the U.S. more competitive in the world.”
  Provide basic nutrition ...
  “ This would make the overall population much healthier, and
  better able to work, and learn.”
  
  Posted on :
  “ youtube.com/aclepd ”
  “ dailymotion.com/robert_howard “
  
  If you like this idea, please feel free to pass it on
  
  Thank you,
  Robert Evan Howard
  aclepd.com
  aclepd@aclepd.com
  reply