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The Social Solution to Monetization? E-Commerce.

Started by Nick O'Neill · 10 months ago

I just got off the phone with Patrick Chanezon, the OpenSocial evangelist over at Google. I will be providing a podcast of our conversation later this week. During our conversation Patrick mentioned that he thinks e-commerce will start playing a larger role in social applications. I’%3 ... Continue reading »

4 comments

  • Martin Szugat (paid content is

    1 year ago

    Definitively yes. Advertising makes no sense in a social network (or on the Internet in general). Paying just for attention makes no sense if you can have intention, i.e. a customer who buys a product.
    reply
  • Sean

    1 year ago

    Couldn't agree more. Advertising business models are all well and good, but somewhere along the line someone has to be selling a product or service.

    In theory, people only advertise because they can make that money back and then some by selling something else. So if there's more money to be made selling things, there's no reason why that aspect shouldn't be integrated into social networking sites.
    reply
  • Sean Blake

    1 year ago

    I definitely agree that the companies need to start focusing on the e-commerce side of things. I also think that the advertising on social apps has limitations to it.

    I would think some companies are scared of advertising on "social" sites. Who knows what type of personal content the "name your big company here" ad could be right next to.

    The advertising I like is partnerships such as the third parties tied in with Flickr that offer me creative ways to extend my social site usage. I hate Facebook's random ads that show up telling me to check out Blockbuster online or whatever other pitch. I can't be in the minority on that.
    reply
  • Cigars Online

    7 months ago

    It's been fascinating to watch how social media has affected advertising. You just have to wonder what the next big thing will be and if it will have as much impact.
    reply

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