Social Times - Latest Comments in The Social Advertising Race Has Begun

Re: The Social Advertising Race Has Begun

Videographers from Singapore — Wed, 18 Nov 2009 11:19:02 -0000

A great article with multiple insights. There are many faces to social media. Only through greater acceptance from neticians, a revolution will take place. Let's continue to observe!

Re: The Social Advertising Race Has Begun

Jake — Tue, 22 Sep 2009 14:19:32 -0000

The API and opening it up for developers to create free applications has definitely spurred on the growth of Facebook.

Re: The Social Advertising Race Has Begun

andresss — Mon, 16 Mar 2009 11:57:26 -0000

The company Facebook obviously experiments, making use of the user experience, trying as much as possible to receive a feedback. The majority of advertisements on Facebook, there are in the lateral panel “social announcements”. Perfectly understanding, that the space under advertising not rubber - means, it should have value for the user. Besides, quite probably, that presence of some interaction with advertisements deduce the user for frameworks simply to click and forget.

Re: The Social Advertising Race Has Begun

AngelHotmail — Sun, 15 Mar 2009 08:16:00 -0000

Wed advertising is more and more popular.I think the accurate orientation of its final user should be one of the most important thing.

Re: The Social Advertising Race Has Begun

ryanlow — Wed, 25 Feb 2009 00:34:07 -0000

Agree that the web is slowly progressing into a socializing network. With online dating to chatting platforms this encourages advertisers to grab their chance and source for a way for publicity.

Re: The Social Advertising Race Has Begun

anniaw — Tue, 24 Feb 2009 23:29:24 -0000

Having targeted advertisements to the target audience is way to appeal customers as if advertisements displaying which is of no interest to users are just wasting of ad space at the particular time. Facebook should try working on this point to generate more click through rates.

Re: The Social Advertising Race Has Begun

jonaw — Tue, 24 Feb 2009 21:56:07 -0000

Click through rates for face book might be low but that doesn't mean they are not moving towards it. Probably facebook should place advertising space bigger and so to attract more advertisers. Having it at a corner doesn't really attracts people's attention when they have so many other features that keeps users busy.

Re: The Social Advertising Race Has Begun

ezdisqus1 — Thu, 19 Feb 2009 23:09:24 -0000

Yes.As website doesn't have restrictions! News are spread faster via internet.

Re: The Social Advertising Race Has Begun

dupleang — Thu, 19 Feb 2009 22:27:19 -0000

yes i believe this is one of the upcoming social advertising trend.

Re: The Social Advertising Race Has Begun

ezditto — Thu, 19 Feb 2009 20:37:36 -0000

Online social marketing are relatively important as most of the advertising are shifting to the web.

Re: The Social Advertising Race Has Begun

Patrice — Fri, 19 Dec 2008 06:53:02 -0000

I do not disagree with the idea that Facebook will give (and sell) advertisers bigger targeting capabilities, but my guess is that Facebook's greatest monetisation opportunity is on "sponsored" virality : it's good for a "Connected" website to send newsfeeds to the profile of their users, but it gets really great when this feeds appear in their friends' newsfeeds.

I am not sure yet how a sponsored apparition in the newsfeeds could be formalized in a equitable, automatic and large scale way, but I think I would be ready to pay for it (especially if it is mixed with targetting options!)

Re: The Social Advertising Race Has Begun

tedr — Mon, 15 Dec 2008 20:04:56 -0000

Hi Nick,

Great work taking the time to see where Connect could really be going.

However, I'm skeptical that advertisers will benefit from this extra knowledge. Facebook already knows a lot about me (my ASL, college I attended, job title, music/movies I like, etc.) will it know significantly more about me after I go to digg, twitter and moviefone ? So far the ad networks have wasted millions trying to figure out how to target ad based upon the sites you visits. Amazon keeps showing me nursing items because of the gift I bought for my sister last year.

My professional experience tells me that ASL is about as precise a data set as can be effective monetized by brands and advertising networks. I'd like it to be otherwise, but I just don't see the real-time ad market scaling in unity to be able to take advantage of the extra cents per impression that could be possibly gained.

Re: The Social Advertising Race Has Begun

Kevin — Mon, 15 Dec 2008 16:01:56 -0000

Great analysis, and totally agree that they should roll out a payment platform integrated with FC. Not only would that be a huge convenience to both users and site owners, it would also give FB valuable information on who is actually making purchases online, how much they are spending, what types of services are converting what types of users, etc...