DISQUS

Kevin · 10 months ago

Great analysis, and totally agree that they should roll out a payment platform integrated with FC. Not only would that be a huge convenience to both users and site owners, it would also give FB valuable information on who is actually making purchases online, how much they are spending, what types of services are converting what types of users, etc...

Ted Rheingold · 10 months ago

Hi Nick,

Great work taking the time to see where Connect could really be going.

However, I'm skeptical that advertisers will benefit from this extra knowledge. Facebook already knows a lot about me (my ASL, college I attended, job title, music/movies I like, etc.) will it know significantly more about me after I go to digg, twitter and moviefone ? So far the ad networks have wasted millions trying to figure out how to target ad based upon the sites you visits. Amazon keeps showing me nursing items because of the gift I bought for my sister last year.

My professional experience tells me that ASL is about as precise a data set as can be effective monetized by brands and advertising networks. I'd like it to be otherwise, but I just don't see the real-time ad market scaling in unity to be able to take advantage of the extra cents per impression that could be possibly gained.

Patrice · 10 months ago

I do not disagree with the idea that Facebook will give (and sell) advertisers bigger targeting capabilities, but my guess is that Facebook's greatest monetisation opportunity is on "sponsored" virality : it's good for a "Connected" website to send newsfeeds to the profile of their users, but it gets really great when this feeds appear in their friends' newsfeeds.

I am not sure yet how a sponsored apparition in the newsfeeds could be formalized in a equitable, automatic and large scale way, but I think I would be ready to pay for it (especially if it is mixed with targetting options!)

ezditto · 8 months ago

Online social marketing are relatively important as most of the advertising are shifting to the web.

dupleang · 8 months ago

yes i believe this is one of the upcoming social advertising trend.

ezdisqus1 · 8 months ago

Yes.As website doesn't have restrictions! News are spread faster via internet.

jonaw · 8 months ago

Click through rates for face book might be low but that doesn't mean they are not moving towards it. Probably facebook should place advertising space bigger and so to attract more advertisers. Having it at a corner doesn't really attracts people's attention when they have so many other features that keeps users busy.

Property Singapore · 8 months ago

Having targeted advertisements to the target audience is way to appeal customers as if advertisements displaying which is of no interest to users are just wasting of ad space at the particular time. Facebook should try working on this point to generate more click through rates.

ryanlow · 8 months ago

Agree that the web is slowly progressing into a socializing network. With online dating to chatting platforms this encourages advertisers to grab their chance and source for a way for publicity.

Emily Green(Love DVD) · 7 months ago

Wed advertising is more and more popular.I think the accurate orientation of its final user should be one of the most important thing.

calling cards · 7 months ago

The company Facebook obviously experiments, making use of the user experience, trying as much as possible to receive a feedback. The majority of advertisements on Facebook, there are in the lateral panel “social announcements”. Perfectly understanding, that the space under advertising not rubber - means, it should have value for the user. Besides, quite probably, that presence of some interaction with advertisements deduce the user for frameworks simply to click and forget.

Jake · 1 month ago

The API and opening it up for developers to create free applications has definitely spurred on the growth of Facebook.