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The Shift From Active to Passive Sharing

Started by Nick O'Neill · 10 months ago

Mike Arrington posted a talk from Joe Kraus speaking at the Supernova Conference in San Francisco. Joe spoke about social networking being the hot thing currently in technology and that even though connecting people is nothing new, there is a shift taking place from active sharing (such as phot ... Continue reading »

1 comment

  • George

    1 year ago

    There is a dark side to passive sharing: one reason it leads to more sharing is because the burden of filtering is shifted from the sender to the receiver. In passive sharing, the sharer may feel more comfortable doing it because he does not feel "self-important" and so shares more, as Joe says. But this lack of restraint also means the receiver needs to do the work of separating what is likely to be valuable to him from what is not -- work that in the active model is done by the sharer. I think passive sharing will come to be thought of more as "permissioning" and will become more useful once it is coupled with either search or contextual delivery. i.e. I say who I am willing to share what with, but it doesn't get delivered to them until there is some reason for them to want it.
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