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The Problem With Social Networks: No Money

Started by Nick O'Neill · 10 months ago

Last night after reading Noah Kagan’s post about how there is no money in social networking I began seriously thinking about the issue. If there is no money in social networking, why am I investing so much time reading and writing about it? Ultimately, where is the real money to ... Continue reading »

5 comments

  • noah kagan

    1 year ago

    nick,

    how long do we wait for facebook to solve this "it will eventually be able to monetize" problem?
    reply
  • Nick O'Neill

    1 year ago

    Hey Noah,

    I mean someone else can try to develop an effective monetization system but ultimately I believe Facebook is working on this with Social Ads. My guess is that they will launch an individual CPM rate for users and start paying out to the users. How sticky do you think their site will be when you start getting paid to use it more frequently?

    If you have a better solution I'd always be happy to listen (and possibly participate) :)

    Best,
    Nick
    reply
  • Chris Brogan...

    1 year ago

    Velvet ropes, baby. The reason there's no money is that we're only just starting to make the tools. We haven't really built the "serving suggestions."

    LinkedIn is making money. They can stand to make even more. They need only realize a few things about their mission and they could be rolling in it.

    Facebook? Oh, I have my theories, most of them dark.

    Velvet ropes and nichemining.
    reply
  • Frederic Guarino

    1 year ago

    Money is already coming and will come more and more -)Social media done right is the next frontier for brand engagement. We had great success with our branded app for Virgin Mobile France. The folks at BuddyMedia are pulling some interesting clients who build a new engagement tool for their brand followers. The average 26 minutes/day spent by facebook users are testament to it becoming part of the daily routine and therefore advertising and brand engagement will follow.
    reply
  • Nan Shastry

    1 year ago

    We have in fact, created a system that monetizes social networks on multiple levels and generates revenue for the owner with our newly launched platform at intellipodcast (http://www.intellipodcast.com )! :)
    reply

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