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The New Media Lifecycle and Social Discovery

Started by Nick O'Neill · 10 months ago

As each new technology pops up that promises to help me connect more efficiently with my friends, I have begun to wonder what I’m really seeking with each new product. Am I aiming to streamline my communication processes as much as possible so that I can increase the number of people ... Continue reading »

5 comments

  • Kevin Bondelli

    11 months ago

    "Even though it helps, it doesn’t really matter if your technology is the most efficient. What matters more is that your technology has a community backing it."

    I think this is the key here. I have two groups of people that I communicate with online and engage in the discovery phase with: tech people and young political activists. For the tech people Friendfeed is great for discovery and communication, but only a handful of the political group use it. For them, Facebook becomes the discovery tool through wall posts, shared links, and posted items.
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  • Martin Edic

    11 months ago

    As a provider of social discovery services we can confirm that there is a revenue model and a huge potential market that goes pretty far beyond the PR and marketing people that are the most obvious target audience for social media monitoring and analysis. We're seeing a lot of interest in reputation management for example. The phrase 'reputation management' as a search keyword had 8100 Google searches in the year ending June 1. However for the month of June following there were 4000 searches on that phrase! This is how rapidly the landscape is changing.
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  • Martin Edic

    11 months ago

    In reference to Kevin's comment, limiting your discovery to one social source media is a huge mistake. As huge as it is Facebook is only a fragment of the entire social media eco-system and Friendfeed is still an early adopter base. The amount of political commentary on Twitter alone is mind-boggling. You really need to monitor it all to get a real picture and then you need the tools (sentiment, demographics, authority, etc.) to parse the results. We offer a free service that does this.
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  • Garrett Pierson

    11 months ago

    I totally agree with what you said "The reality is that a valuable community that I feel connected to is most important." We can spend a lot of time at these social sites and not be very efficient but if we evaluate where we can be most effective is where we should spend our time!
    reply
  • patricksbiggs

    3 weeks ago

    Congratulations Bear Stearns' shareholders. The Plunge Protection Team has stepped in and backstopped JP Morgan to make sure you still have a little value left in those shares. I bet that isn't giving BSC shareholders much comfort this weekend as they wait to see the decimation in their accounts in the morning. Of course, if you still hold shares of BSC after all the very public warning signs, we can't say we have much sympathy for you. Most other companies would have been allowed to go out of business, so you should be thankful for the $2 the PPT let you keep. www.chase.com Meanwhile, the rest of us who are crazy enough to keep some of our assets in US Dollars are also seeing our account decimated by the socialization of downside risk and the mad money printing going on. The dollar is making fresh lows against Gold, the Euro, and many other currencies.
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