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Target Doesn’t Target Bloggers

Started by Nick O'Neill · 10 months ago

Michael Barbaro, of the New York Times, is reporting today on an interesting story involving Target and some bloggers. The story revolves around a marketing campaign Target has undertaken during the winter season.
According to the Times Amy Jussel, founder of the blog ShapingYouth.com, cal ... Continue reading »

1 comment

  • Tony Mannor

    1 year ago

    Wow, it really would have been better i they had not said anything at all.

    Now Target has incredible market share and probably do not NEED to deal with bloggers, there are blogs ou there that get more hits, views and subscribers than the San Fran Chronicle. However I doubt they would slam the good old Chron (I am thinking Consumerist for one example).

    As for their PR department, being in marketing myself I can tell you that it took just as much energy to write "We don't talk to snotty and insignificant bloggers" as it would have "Thank you for bringing that to our attention. We will forward this to Marketing with your contact information. Thank you for being a Target customer." It admitted no malice and showed that all complaints will be directed to the appropriate people.

    Even if nothing came of it, it would be marked as "Target had not responded directly to our questions as of yet."

    Then again it may have been just as relevent for Target to say "We appreciate you advertising our stores for free on your web site. We will be happy to continue to produce sexually ambiguous ads in hopes that you will continue to draw attention to them."

    :)
    reply

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