DISQUS

Social Times: Social Network Advertising, Can It Work?

  • jsloss · 1 year ago
    The true value in social networks is found when companies are able to encourage user interaction with their brand inside the social network. No other area on the web provides easier access to groups of people to spread and grow ideas.

    Social sites require different methods than traditional web advertising. It needs to be apart of a social media marketing effort, one that searches out, engages, interacts and ads value to the consumer. Just flashing a Fifa08 banner ad, just because I play soccer, isn't going to cut it.
  • Paul Malin · 1 year ago
    I think you are underestimating the value of trusted referrals.
  • Marc Miles · 1 year ago
    @Jess
    I agree, it's all about games. I bet if you saw the Fifa08 Flash soccer game instead of a banner ad you might give it a try, and especially if you only saw that add on someones profile who was also a player of that game.

    That's where Beacon can work....the friend recommendation has to have context to what the user has done or is doing on their own profile itself, not on some 3rd party site that doesn't have any context to actions on their profile. The missing link in Beacon.