DISQUS

DISQUS Hello! Social Times is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

Social Times

Jump to original thread »
Author

Social Network Advertising, Can It Work?

Started by Nick O'Neill · 10 months ago

Last week I brought up the issue of the effectiveness of social ads. The debate rages on with Joshua Porter providing insight as to why social advertising will never be as effective as search advertising. I have to agree with Joshua that search can actively track intent and thus is more effective. ... Continue reading »

3 comments

  • jsloss

    1 year ago

    The true value in social networks is found when companies are able to encourage user interaction with their brand inside the social network. No other area on the web provides easier access to groups of people to spread and grow ideas.

    Social sites require different methods than traditional web advertising. It needs to be apart of a social media marketing effort, one that searches out, engages, interacts and ads value to the consumer. Just flashing a Fifa08 banner ad, just because I play soccer, isn't going to cut it.
    reply
  • Paul Malin

    1 year ago

    I think you are underestimating the value of trusted referrals.
    reply
  • Marc Miles

    1 year ago

    @Jess
    I agree, it's all about games. I bet if you saw the Fifa08 Flash soccer game instead of a banner ad you might give it a try, and especially if you only saw that add on someones profile who was also a player of that game.

    That's where Beacon can work....the friend recommendation has to have context to what the user has done or is doing on their own profile itself, not on some 3rd party site that doesn't have any context to actions on their profile. The missing link in Beacon.
    reply

Add New Comment

Returning? Login