Social Times - Latest Comments in Social Media: Too Much Noise, Needs Filter

Re: Social Media: Too Much Noise, Needs Filter

amidtgaard — Sat, 13 Jun 2009 09:04:22 -0000

I have to agree with the title. I had this discussion with early-apodters who say that get so much good info from microblogging, I come from the Search Industry and find that it takes too much of my time to get to the point. As inspiration some times it is interesting but it still can't compete with your targeted Google search.

If we think a bit beyond social media and rather about how we get relevant and interesting information in the future, filtering is essential. I am sure some of the big guys are moving on this as we speak.

Re: Social Media: Too Much Noise, Needs Filter

dominic — Fri, 06 Jun 2008 12:20:16 -0000

Hi, fully agreed.

Filtering in the context of "social media" is actually twofolds: filtering "who you listen to" and filtering "what you're interested in".

That's very different from traditional "keyword filtering" we've been used to in Google.

One paradigm shift is that people have to depart from the idea of knowing everything towards focusing on the things that matter and actually manage their time & attention as a limited and high value ressource.

We monitor, listen and engage as a team a large number of blogs in social media (that's how I got this post) and although there is still improvements down the road, we've made huge productivity gains in listening & engaging with the larger social media community:

http://blog.ecairn.com/2008/05/29/monitoring-60...

Re: Social Media: Too Much Noise, Needs Filter

Ian — Thu, 05 Jun 2008 15:21:21 -0000

Well, I agree that filtering through social media can be tricky. Unfortunately I don't really have a problem with it.
More to the point, thanks for introducing me to Plurk. =P I find it far more intuitive than Twitter. It has an awesome personality...

Re: Social Media: Too Much Noise, Needs Filter

Ben Parr — Thu, 05 Jun 2008 14:34:32 -0000

Nobody needs to create any such service to filter the noise.

Why?

Because so very, very few need a filter for the noise in the first place.

Think: how many people have a Facebook, Twitter, FriendFeed, and use a blog reader? Hell, how many have Facebook and any one of these other services?

An incredible few. The general public isn't overloaded with information, and it's not really economical for someone to develop a technology and a business to filter all of these services when none of these services are mainstream, minus Facebook.

The demand is just not there, not yet at least. We're just the crazy early adopters who have taken it upon ourselves to get immersed in the noise.

Re: Social Media: Too Much Noise, Needs Filter

Nick O'Neill — Thu, 05 Jun 2008 11:46:19 -0000

@chasyaldora, it's not really an efficient filter though

Re: Social Media: Too Much Noise, Needs Filter

chasyaldora — Thu, 05 Jun 2008 11:44:35 -0000

Facebook does have a way to filter out newsfeeds though -- you can hear less about certain people and more about others.