I'm concerned about what I see, not just what the future will hold.
Just as I've seen PR firms create lists of reporters and then try pitching as many as possible, I'm seeing the same with bloggers. The problem now is two fold. I think a lot of reporters are used to that...its part of the job. But bloggers are likely to have less patience with this. And that will extend to PR people in general.
It's not just that PR people "don't get" bloggers. It's that they don't even try to understand them.
Justin
· 1 year ago
There will always be a disconnect between media and marketing. The marketers want the media to say what they tell them to say and, I believe, for the most part, the media wants to tell the truth.
I'm not as afraid about media (bloggers) becoming lazy. Readers aren't stupid, they can smell a fake a mile away. And dishonesty will make a popular blogger unpopular.
It's the invisible hand of democratic media at work. If readers don't like what they're reading, they'll read something else - and, I have to believe, that most readers don't want to be handed a pile of PR labeled as news.
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Just as I've seen PR firms create lists of reporters and then try pitching as many as possible, I'm seeing the same with bloggers. The problem now is two fold. I think a lot of reporters are used to that...its part of the job. But bloggers are likely to have less patience with this. And that will extend to PR people in general.
It's not just that PR people "don't get" bloggers. It's that they don't even try to understand them.
I'm not as afraid about media (bloggers) becoming lazy. Readers aren't stupid, they can smell a fake a mile away. And dishonesty will make a popular blogger unpopular.
It's the invisible hand of democratic media at work. If readers don't like what they're reading, they'll read something else - and, I have to believe, that most readers don't want to be handed a pile of PR labeled as news.