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Social Graph Marketing Deems You Guilty By Association

Started by Nick O'Neill · 7 months ago

The holiday shopping season is upon us, and online advertisers may be considering better use of social networks for more effective advertising this year.  According to AdvertisingAge, a number of advertising tactics have been developing over the years that take advantage of one’ ... Continue reading »

3 comments

  • Traditionally marketers put potential customers into their sights using some kind of stats. But the equation isn’t the same on the internet, it isn’t a “one to many” broadcast medium. It’s “many to many” where there’s a democratization of the participants in the network. People are starting to understand that their interest in, and even their raw attention toward a product has a value. And deciding to expose any data to a potential vendor is a customer choice, not a marketers right.
  • people usually follow trends that they see, so if a certain product makes big impression to a lot of people, usually a lot will follow, and this kinds of strategies seems to be influencing.
  • Holiday season makes the advertisers to think out of the box to market to their custoers and social media is playing a very important role in that.

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