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Social Enterprise Software Race Picks Up Pace

Started by Nick O'Neill · 9 months ago

Today I.B.M. announced the release of Bluehouse, the company’s workplace collaboration software. Whether you are using the word “collaboration”, “social”, or the phrase “Enterprise 2.0″, it is all describing ... Continue reading »

1 comment

  • MartinEdic

    9 months ago

    Given that advertising doesn't work too well in social media I'd hope that companies offering social media tools are not thinking in that direction when developing revenue models. People will pay when they can see a return and the return on social media strategies is not that difficult to measure as long as you understand that there are social assets like reputation. They're not new but their value has become highlighted as we gain the ability to listen to global conversations about brands in real time. You can see reputations form, grow and/or become diluted or damaged and you can enter the conversation. This is all measurable.

    And isn't it interesting how web 2.0 the Bluehouse site is? It looks very 2007! I like the non-corporate messaging a lot.
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