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Social Advertising Faces Big Privacy Debate

Started by Nick O'Neill · 10 months ago

Today at the OMMA Social in New York City, Seth Goldstein, founder of social media advertising network SocialMedia, announced a new service for advertisers called “Friendship Ranks.” The new service combines data related to peoples’ interactions on Facebook ... Continue reading »

5 comments

  • Their ads are in an iframe. Facebook passes your user id and all your friends ids to this iframe. They must be storing it and cookiing you with your id from their domain. That's what they do now, just randomly displaying pictures of people from the passed friend ids to make the ad look more interesting. What they seem to be planning is to use data from their apps to see which friends you actually interact with. Anyway, if you don't like it just change settings to block 3rd party cookies. 10 seconds, privacy issues solved.
  • This is innovative and a positive development...if the user has an issue with it...he can simply turn it off...this solution is learning from the Beacon disaster and is pretty clean (and engaging from a brand perspective too!!)
  • The Zynga Game network has been doing this for a while. Take a look at any of the games and you'll see not only ads for other networked games, but also which ones your friends are playing and which ones they have played recently.

    As far as I know, there's no opt-out feature for the users either.
  • It's simple, if you are concern about privacy, stay in your freaking closet. Stop blaming on the technology.
  • It's amazing to me how much information is collected by Facebook developers, but most users don't think about the serious implications of who is behind the applications and what is being done with their data. There should be more oversight of third-party developers and soon.

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