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Niche Social Networks As A Viable Business Model

Started by Nick O'Neill · 10 months ago

Yesterday, Marshall Kirkpatrick wrote an interesting article about the seemingly infinite niche social networking space. I have to say that I mostly agree with what Marshall is suggesting. One after the other, we hear about yet another social network that launches. There are so many, I think w ... Continue reading »

2 comments

  • I started Passions Network about 3 years ago, and it is comprised of over 100+ individual niche social networking sites. The sites in the network work individually, AS WELL AS part of the network.

    Basically, people join once and then add the communities into their single account. There are sites for people who are into Sci Fi, trucking, yoga, music, movies, politics and a hundred other things. Examples include TrekPassions.com, NerdPassions.com, ShyPassions.com, ChristianPassions.com, etc.

    Since the member chooses the sites that match their 'passions' in life, they decide just how many places they want to appear. Everything is managed in one place, and there are ways for them to promote their other social networking affiliations as well. Members can add links to their LiveJournal, MySpace and Facebook profiles (as well as a hundred others).

    Niche networking can be easier than joining a lot of individual sites with individual logins, and Passions Network is proof of it.
  • Nick,

    Its interesting you mention Ning. Calicanis, who is certainly known for his "interesting" predictions, suggests that folks will leave Facebook as its groups have less and less use given that its still a walled garden, that you lack control within, and can't track.

    While Ning is probably not a Facebook killer, Calicanis' predications aren't too ungrounded as they crossed 125,000+ threshold in terms of communities this week according to their blog.

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