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MySpace Platform Catching Up to Facebook

Started by Nick O'Neill · 10 months ago

It’s no secret that among social platform developers Facebook still reigns king. On MySpace though, while there may not be top applications like Top Friends which has close to 38 million installs on Facebook, the top application has over 6 million installs which would rank it among ... Continue reading »

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    11 months ago

    I always thought that MySpace was able to stand on is own against Facebook and i sustain it. just look at their iPhone apps.

    this is also a sign that OpenSocial may have a bright future afterall. just looking what is happening at hi5. then you also have to look at the Google Gadget strategy (that as you know follow closely) and see how those are going to integrate into Orkut and are changing everything in how iGoogle works.

    interesting times.
    reply
  • Erik Giberti

    11 months ago

    MySpace's developer platform certainly is growing - leaps and bounds - and "there's gold in them hills" for those willing to find it. OpenSocial will eventually overtake Facebook's platform. Unfortunately there aren't a lot of options for apps looking to make money with advertising on MySpace at this point. Most of the ad networks that have grown up to serve the Facebook audience haven't gotten their act together of MySpace and the value just isn't there.
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  • Jasmine Sante

    11 months ago

    While I'm usually an early adopter, having already suffered through one My Space experience, I'm waiting for the developer networks to embrace My Space - and define a real value. Too painful to deal with otherwise.
    reply
  • Cubics

    11 months ago

    @Erik: Unfortunately there aren’t a lot of options for apps looking to make money with advertising on MySpace at this point.
    Cubics.com has been working on the MySpace platform since it officially went live. We're owned by Adknowledge with sales teams on 3 different continents including a dedicated brand sales team here in the US and they're working to sell inventory across all of the SNS that allow it.

    If you look at the most installed apps on MySpace, they're all basically from the same players: Slide, Zynga, RockYou, etc. We all know that MySpace has been stingy with allowing growth and we all know they've had growing pains. So I don't expect that any of the major players are focusing much attention on this area beyond capturing market share.

    One developer I spoke with had similar issues working on Hi5. For quite some time, they didn't run ads on that platform because it just wasn't ready to go. They felt that putting ads on a flaky app was just adding insult to injury. This was two months ago.

    Trust me, we're here and ready to help you monetize, but from the feedback I'm getting, it's a platform issue.
    reply
  • jontyparker

    2 months ago

    Facebook is a multimedia platform and destination *like Yahoo in the old days*, ... I don't think Twitter will ever catch up to Facebook. .... Does the fact that, as with MySpace, Facebook's user-base was/is largely a younger ...
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