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MySpace Begins Charging for Application Promotion

Started by Nick O'Neill · 10 months ago

Last week, MySpace opened up their applications for everybody. By adding an “apps” link to the top of the MySpace header, they began driving users to the applications page. The initial applications page used to be a simple directory.
Many developers were complaining b ... Continue reading »

4 comments

Eric Kerr
1 year ago

I wasn't aware that anyone used Myspace for anything other than promoting adult webcam sites. That aside, I think this is a rather good move in the long run as it will give more legitimate (defined as ones who are willing to pay for promotion) apps more attention than they otherwise would get. Otherwise, attention of users would directly correlate to how viral an app is (as well as how engaging it is). As we've seen with Facebook, the most "useful" apps rarely gain traction in the face of spammy applications with no other purpose but to make money (and subsequently fame) for the developers.

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Greg McTavish
1 year ago

Nick,

Great article. I was shocked to read that myspace was charging between 50-100k for one week of advertising. Do you know what the ROI is on that? How many 'adds' are app developers seeing? I develop apps for both facebook and myspace and have definitely found more cost-effective means of advertising. For facebook I have rotated between several networks, not really finding a great one. For myspace, I am using AdParlor and they seem to really bring in the application 'adds' for a low cost. Do you know of any other cost-effective means of advertising in the myspace platform?

Thanks!

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Double
1 year ago

Great write up.

In response to the first comment - that's ridiculous. Having 50k-100k to spend on marketing does not make you legitimate, or useful, it makes you a sucker. And viral/engaging apps are not at all necessarily spammy. Useful apps - like any product, ever - do float above the crap-apps over the course of time and set themselves apart; they do this by maintaining a high standard of quality, usefulness, and respect for their users.

What I find to be most important about this is that MySpace promised - like facebook has promised - an even playing field for developers. Facebook has delivered, myspace has not (I'm getting used to hearing that).

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