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I like to see an equal distribution of ideas, conversation and links (both your own and other people's).
Can't say I've seen a lot of incoming traffic from Twitter but I do still announce my posts. I used to use TwitterFeed to do this automatically but if my feed got republished in its entirety it would tweet my last ten posts, which was just spammy so I do it manually now.
I've been trying Chris Brogan's technique also, and I mostly get responses right on Twitter, though I'd love to have it on my blog instead. However, it's a conversation and one that has the potential to be led back to the blog and also get others to join in. Twitter is one of my biggest referrals though.
In fact, I found this link on friendfeed under "friend of Robert Scoble"