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Multiply’s Solution to Monetization? Charge People!

Started by Nick O'Neill · 10 months ago

While the debate over how to generate landslide revenues from social networks continues, Multiply.com believe that they’ve figured out a good solution for making money: charging its users for premium accounts. Caroline McCarthy explains the service, “Called a ̵ ... Continue reading »

3 comments

  • Eric Dewhirst

    1 year ago

    Pay to use is tricky - if you charge a penny it is a barrier to entry. This is the "give it to me free" economy and that is what people want and will continue to look for. Facebook could now charge a small premium but that is because they are a massive hub - if there are several options and one of them is free - that is where the traffic will go.

    Cheers - Eric
    blog.pickuppal.com
    reply
  • Jason Preston

    1 year ago

    I remember back when I used LiveJournal freemium was the model there, too. Paying users could do some funky things with RSS feeds, get more icons, and had more customization power.

    It seems to work pretty well for LiveJournal, since it's still around.
    reply
  • Ken Burbary

    1 year ago

    It depends on perceived value. I'll use Twitter as an example because I'm not using Multiply yet. Would someone new to Twitter be as willing to pay? Would an early adopter that gets/puts much more out of the Twitter community be any more willing? Each individual must decide that for his/herself. I would pay a fee to use it because I believe there lies significant value in the community that I've become a part of. It sure provides a heck of a lot more value to me than the $6.95/month I pay for ESPN insider!
    reply

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