Social Times - Latest Comments in Mobile: The Monetization Platform for Social

Re: Mobile: The Monetization Platform for Social

Jeff Majka — Wed, 21 May 2008 12:41:16 -0000

OK, I didn't realize that. Thanks for clarifying! I totally agree with the general premise that mobile social networking will be big, and a moneymaker. Keep up the great work on the blog- I'm a big fan!

J

Re: Mobile: The Monetization Platform for Social

Marc Dierens — Wed, 21 May 2008 02:00:43 -0000

Social networking on the mobile is only going to grow, it's simply the fastest and easiest way to connect, providing the applications are user friendly enough for the masses to use.

Myself, I have done a lot more Twitter updates since I got Twinkle for my iPhone, but Facebook remains a laptop activity.

Re: Mobile: The Monetization Platform for Social

Nick O'Neill — Tue, 20 May 2008 17:49:12 -0000

@Jeff, these are just Opera statistics ... I previously reported on mobile social networks accounting for 1.7 percent of mobile usage in the first quarter. I understand that the Opera survey is biased. I probably should have added a statement on that.

Re: Mobile: The Monetization Platform for Social

Jeff Majka — Tue, 20 May 2008 17:44:18 -0000

I check out Facebook, Twitter and, to some extent, LinkedIn from my phone. I have a EVDO Verizon/Microsoft phone. It's super fast and easy to keep up to speed with social networking sites, as well as tons of other content, games, news, etc.

I will, however, throw a bit of cold water on the stats you reference above. The number of people currently using mobile social networking apps has to be a pretty small sample size. I'd guess that as the market for mobile social networking grows into the mainstream, those great response percentages will shrink considerably. Anyone who presents a mobile marketing plan a year from now based on a 27% response rate will be laughed out of the conference room...

My two cents...

Jeff

Re: Mobile: The Monetization Platform for Social

Craig - Hook Mobile — Tue, 20 May 2008 16:13:39 -0000

Couldn't resist commenting on this...big surprise right. Given the amount of interesting browsable content available on the mobile phone, it is no surprise that social networking sites will lead the pack. I know when I log in to FB or MySpace via WAP I will see something interesting and relevant to me. It may be a little slow, but the reward will be worth the effort.

In turn, today a lot of WAP browsing is done for entertainment which means users are highly susceptible to following interesting / relevant WAP advertising links. This will likely diminish over time, but today relevant WAP ads have very high click through.

The use of mobile devices to connect users with social media experiences will definitely continue to grow as more developers begin to understand the 'art' of creating mobile extensions of their online experiences.