Social Times - Latest Comments in Making Money on Social Networks, Is It Possible?

Re: Making Money on Social Networks, Is It Possible?

srini kumar — Wed, 06 Feb 2008 12:09:37 -0000

the future of social media is a tiered subscription model, tied with deep affiliate product placement as well as CPC advertising.

successful free apps can generate a large social network, and then you convert 1-5% of them into paid subscriptions while selling the rest of them one-off products, trying to create a marketplace between them where you extract a fee (craigslist/ebay style), internal advertising and context-sensitive CPC advertising, and maybe even a link to a tangible product that can be sold in retail stores.

there are so many ways to launch a new social network with an eye to the above, but that's not to say you could monetize FACEBOOK in all of these ways. Facebook is "kid stuff" but good for them, if the kids are united they will never be divided (that's an old punk rock lyric there)

Re: Making Money on Social Networks, Is It Possible?

Justin Thorp — Wed, 06 Feb 2008 09:34:13 -0000

Nick, don't know if you saw this article but it may be of interest:
http://gigaom.com/2008/02/05/who-will-control-a...

Re: Making Money on Social Networks, Is It Possible?

Chi-chi Ekweozor — Tue, 05 Feb 2008 19:55:33 -0000

Great post, Nick.

You have omitted the fact that many brands opt for sponsored pages on MySpace because this allow them to create bespoke branded experiences within the social network.

Much of marketing is about extending brand associations and banner or text advertising cannot deliver this as effectively as images and video can.

My take?

The future of social advertising is in branded content.

The Future of Social Media Advertising