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Last week I began asking if social networks can be effectively monetized. The discussion was sparked by Google’s inability to meet Wall Street’s estimates. Google’s primary explanation was that social networking sites were not monetizing well. It was an indirec
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1 year ago
You have omitted the fact that many brands opt for sponsored pages on MySpace because this allow them to create bespoke branded experiences within the social network.
Much of marketing is about extending brand associations and banner or text advertising cannot deliver this as effectively as images and video can.
My take?
The future of social advertising is in branded content.
The Future of Social Media Advertising
1 year ago
http://gigaom.com/2008/02/05/who-will-control-a...
1 year ago
successful free apps can generate a large social network, and then you convert 1-5% of them into paid subscriptions while selling the rest of them one-off products, trying to create a marketplace between them where you extract a fee (craigslist/ebay style), internal advertising and context-sensitive CPC advertising, and maybe even a link to a tangible product that can be sold in retail stores.
there are so many ways to launch a new social network with an eye to the above, but that's not to say you could monetize FACEBOOK in all of these ways. Facebook is "kid stuff" but good for them, if the kids are united they will never be divided (that's an old punk rock lyric there)