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Website
http://www.socialtimes.com -
Original page
http://www.socialtimes.com/2007/12/its-the-connection-stupid/ -
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Completely agree, especially with your last sentence:
"This will only continue, and those that embrace these tools early will have a real competitive advantage…those that don’t will be left behind."
Some excerpts from the actual report:
Corporate social networking solutions are generally good products and offer some security advantages over Internet-based social networking sites. However, IT departments would do well in realizing that ultimately the value of social networking resides in content and not code.....
* IT departments should focus their primary attention not on products but on the human factors that affect the uptake of social networking technology. On that basis, Internet-based social networking solutions [such as Facebook and LinkedIn] offer IT departments a no-cost way to achieve that outcome.
* IT departments shouldn’t overplay the security risks of Internet-based social networking sites.
* IT departments should consider making social networking investment decisions on a component-by-component basis rather than as a suite.