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Yes, I would agree with you. Social shopping will probably take off sometime in mid 2008. Especially amongst teens and amongst women.
The foundation of it will have to be organic though. No intrusive concepts like Beacon.
You nailed it.
I can think of some of the reasons though. Well, to start off with, most of the shopping portals have the problem with earning trust if the users. Most of the users are not sure weather their demand would be properly met by the portals or if they would get the product they ordered for in the right time and right place. The mode of shipment is one another big issue that has posed a problem in this respect. I mean their aren't many options for shipping and most of the portals charge a high sum for shipping. This is the reason why e-commerce is yet to gain momentum in Asia and most of the American sites are not doing good in the Asian
continent.
Then comes the cluttered layout of the portals...one can hardly find out the desired things. I mean c'mon there has to some way. And what can it be...? .. Let me know...
Visit http://maketicklive.com/blogs/ for more updates on socials shopping
What do you
Some people just like to window shop, be it online or in real life. I think sites like http://www.thisnext.com, http://www.kaboodle.com tailor to those people pretty well, since they let users aggregrate content to their website for browsing. It's almost like a virtual mall.
But what about people who want to do research or talk in a community? That's where I think http://neighborhoods.ebay.com/ and http://www.buypile.com get a little more interesting. They almost provide a forum on various topics that people are interested in.. it's almost like how you'd get advice in real life about things you want to buy.
Only time will tell which type of online shopping site becomes the most popular, although I feel like we'll have room on the internet for all these sites.
http://www.styleestate.com
Reviews and ratings generated by real users on social shopping sites, product related tweets which are fixed against specific products all help address the imbalance of power between big brand marketing budgets and the consumer.
This common body of knowledge and experience means that people will make well informed choices based on the shared experience of other consumers of a product days, weeks and months after their purchase.
This information is available online and also instore via iPhone applications and will mean fewer people in future buying products which don't live up to the marketing hype or which fail to offer real value.
Another site which is running in the UK is http://www.naturalbornshopper.co.uk. It's take on social shopping is slightly different again, allowing users to create pick lists of items they like. Then if any items are bought from these lists by other members of the community the list owners get commissions from sales generated from these lists.