http://socialtimes.disqus.com/enSun, 20 Apr 2008 17:09:06 -0000http://www.adweek.com/socialtimes/interview-with-charlene-li-author-of-groundswell/1372#comment-1574553<p>Good interview. I think the biggest reason companies fear the "groundswell" is the lack of ownership of the conversation. When you get beyond that fear, SNS can be leveraged for product/service improvements in addition to value added customer services. However, as a marketing tool SNS aren't as easy to track. I think companies should approach SNS as good will as opposed to a marketing tool. So, yes, focus on the relationship and not the technology like Paul said.</p>Matthew BrownSun, 20 Apr 2008 17:09:06 -0000http://www.adweek.com/socialtimes/interview-with-charlene-li-author-of-groundswell/1372#comment-1574552<p>Nice interview... focus on the relationship not the technology. Definitely agree that in a few years all of this "I'm going social" stuff will seem silly!</p>Paul WorshamSat, 19 Apr 2008 19:46:23 -0000