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Interview With Charlene Li, Author of Groundswell

Started by Nick O'Neill · 10 months ago

Earlier this week I had the fortune to speak with Charlene Li, one of the premier though leaders in the area of social computing and is a leading analyst at Forrester Research. Practically every conference I go to, Charlene is always one of the speakers there. I spoke to Charlene about her new ... Continue reading »

2 comments

  • Paul Worsham

    1 year ago

    Nice interview... focus on the relationship not the technology. Definitely agree that in a few years all of this "I'm going social" stuff will seem silly!
    reply
  • Matthew Brown

    1 year ago

    Good interview. I think the biggest reason companies fear the "groundswell" is the lack of ownership of the conversation. When you get beyond that fear, SNS can be leveraged for product/service improvements in addition to value added customer services. However, as a marketing tool SNS aren't as easy to track. I think companies should approach SNS as good will as opposed to a marketing tool. So, yes, focus on the relationship and not the technology like Paul said.
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