DISQUS

Social Times: Interview With Charlene Li, Author of Groundswell

  • Paul Worsham · 1 year ago
    Nice interview... focus on the relationship not the technology. Definitely agree that in a few years all of this "I'm going social" stuff will seem silly!
  • Matthew Brown · 1 year ago
    Good interview. I think the biggest reason companies fear the "groundswell" is the lack of ownership of the conversation. When you get beyond that fear, SNS can be leveraged for product/service improvements in addition to value added customer services. However, as a marketing tool SNS aren't as easy to track. I think companies should approach SNS as good will as opposed to a marketing tool. So, yes, focus on the relationship and not the technology like Paul said.