http://socialtimes.disqus.com/enMon, 24 Mar 2008 12:14:33 -0000http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1574300I agree with Jeremy – businesses need to assess whether their audience wants/uses a blog. Josh Bernoff, analyst at Forrester Research, published their method of building a social strategy. One of the key points that resonated with me was “Don’t ask what technology to use. Ask first who you’re trying to reach, what you’re trying to accomplish, and how you plan to change your relationships with your customers. Then, and only then, can you decide what technologies to use.” If you don’t want to pay for the entire Forrester report, Josh posted a basic overview on his blog. Check it out at: <a href="http://blogs.forrester.com/charleneli/2007/12/the-post-method.html" rel="nofollow">http://blogs.forrester.com/charleneli/2007/12/t...</a>kellyatdellMon, 24 Mar 2008 12:14:33 -0000http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1574301You missed the bigger problem, IMHO - the desire to want to blog. When I was at an agency, my first question was always "do you want to blog, or are you being told to blog?" - and it matters, because the passion will be there if they want to write, and will grow because you can see the passion come through in the writing. If they are just told to blog, it's usually doomed to fail.<br><br>If someone blogs to create buzz, it's not going to work. If they are blogging with an agenda, it's sorta missing the point and not going to work. <br><br>If you blog to share ideas, people WILL find you and there will be growth and a ROI (which should just be sweat equity, and time).jspepperMon, 24 Mar 2008 02:29:02 -0000http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1574299Have you been reaching into my notes? Excellent point, and one I haven't seen many places --- this notion that same have that the tools can magically empower people to be instant marketers. Social Media is NOT a commodity.ikepigottSun, 23 Mar 2008 20:59:58 -0000http://www.socialtimes.com/2008/03/i-am-sorry-virginia-there-is-more-to-marketing-than-a-blog/#comment-1574302Well said...KenFri, 21 Mar 2008 11:43:26 -0000