Social Times - Latest Comments in Hedging Advertiser Risk on User Generated Content

Re: Hedging Advertiser Risk on User Generated Content

Speeding Fines — Wed, 14 Apr 2010 03:55:33 -0000

Brilliant post, you make some really interesting points.Looking forward to reading more of your posts.. Thanks.

Re: Hedging Advertiser Risk on User Generated Content

Luke Janssen — Mon, 03 Nov 2008 14:20:36 -0000

I can agree with Guy. We have a risk based moderation module as part of our Phoenix platform at TigerSpike. We build UGC sites for telcos and media groups, and I am afraid that depending on risk appetite, there is NO SUBSTITUTE for human moderation when talking about videos and images. Our innovation Lab looked into advanced technologies that look at skin tone etc etc.... but beware automated models, they don't understand context and are not effective for advertisers or brands in my opinion

Re: Hedging Advertiser Risk on User Generated Content

Guy — Fri, 27 Jun 2008 11:52:46 -0000

Yes. The Human Element!