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Hedging Advertiser Risk on User Generated Content

Started by Nick O'Neill · 10 months ago

One of the most significant challenges facing advertisers is the lack of control of what content their advertisements are displayed next to when advertising on social networks. Yesterday while attending the Digital Media Conference in Tyson Corner, VA, I listened to Lynda Clarizio, President ... Continue reading »

2 comments

  • Guy

    1 year ago

    Yes. The Human Element!
    reply
  • Luke Janssen

    8 months ago

    I can agree with Guy. We have a risk based moderation module as part of our Phoenix platform at TigerSpike. We build UGC sites for telcos and media groups, and I am afraid that depending on risk appetite, there is NO SUBSTITUTE for human moderation when talking about videos and images. Our innovation Lab looked into advanced technologies that look at skin tone etc etc.... but beware automated models, they don't understand context and are not effective for advertisers or brands in my opinion
    reply

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