http://socialtimes.disqus.com/enThu, 26 Jun 2008 10:27:29 -0000http://www.socialtimes.com/2008/06/google-takes-on-socialads/#comment-1574951Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you?Josh ChambersThu, 26 Jun 2008 10:27:29 -0000http://www.socialtimes.com/2008/06/google-takes-on-socialads/#comment-1574950Based on my limited experience, I think that when it comes to social media, it's much more "clever" to assess the properties based on more subtle criteria like:<br><br>- is this a commercial, informational or community blog<br>- is this a professional or personal one,<br>- written for young people or for older ones<br>- what's the quality of the content, the style, the technical level<br>- is ad even an option on this blog.<br><br>Much less intrusive than "brute force" behavioral targeting.<br> <br>Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.<br><br>Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are "almost" valuable, relevant, personal and expected ( cf Seth Godin).<br><br>I would trade the "personal" to community friendly in that case.dominicTue, 24 Jun 2008 17:16:35 -0000