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Google Takes on SocialAds

Started by Nick O'Neill · 10 months ago

Google, once foreign to targeting based on social data, has launched Google Ad Planner. The service is targeted at media buyers and enables them to select ad placements on various sites based on demographic information as well as traffic data. Currently the service is limited to 4 types of dem ... Continue reading »

2 comments

  • dominic

    1 year ago

    Based on my limited experience, I think that when it comes to social media, it's much more "clever" to assess the properties based on more subtle criteria like:

    - is this a commercial, informational or community blog
    - is this a professional or personal one,
    - written for young people or for older ones
    - what's the quality of the content, the style, the technical level
    - is ad even an option on this blog.

    Much less intrusive than "brute force" behavioral targeting.

    Centered on where people are and not who they are supposed to be. More consistent with the tone of the blog/social properties.

    Like in some radio where the ad is so well designed it does not disturb the listener i.e ads that are "almost" valuable, relevant, personal and expected ( cf Seth Godin).

    I would trade the "personal" to community friendly in that case.
    reply
  • Josh Chambers

    1 year ago

    Hey Nick. You ask the question if this will reduce the attractiveness of social ads. I'm of the opinion that social ads aren't attractive in the first place. I understand they're a growing demographic; but I have yet to see them prove to be efficient ROI. How about you?
    reply

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