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Google Preparing FriendRank Technology?

Started by Nick O'Neill · 10 months ago

A new Google patent was approved last week which sounds eerily similar to my April fools joke earlier this year. The new patent is for, “A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, iden ... Continue reading »

1 comment

Matthew Brown
12 months ago

I've heard influencer marketing argued both ways. In a case in b-school we looked at how Converse All Stars spread across Asia. Yes, it started with social influencers (trend early adopters) but having something happen by chance and then using modeling and simulation to try to reproduce it doesn't always work. But early adapters do like to be the first to try new things. I think a good marketing strategy would be to use a platform like this to identify [en-masse] early adapters and give them products for free in exchange for exposure in their circles - "Nick just got a free new I-Phone from AT&T".

Btw, if you call Verizon they'll email you a crack document and their network is cheaper.

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