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Either way I'll be sure to integrate it and let my users decide!
Still a long way to go, but FF is moving at such a rapid pace that everyone should keep an eye open for them.
Facebook could learn quite a bit from FriendFeed, but I just don't see them as direct competitors, even with similar features. The PURPOSES are different.
One BIG aspect of FB is that gives users a face to the world. There is a whole industry around MySpace profile's because it's seen as self expression.
Nick, there are plenty of folks who aren't as Web savvy as you. Their FB or MySpace profile may be their only representation to the rest of the world. This is something twitter or friendfeed doesn't do at all.
We are not the general social user. We are the blogger early adopter bleeding edgers TechCrunchers....we're the only ones with feed overload... :-) about 300 - 500K of us.... you can not scale a business on this audience size.
Do a survey on Facebook and ask how many of the users have even heard of FriendFeed or SocialThing or even Twitter... you will be amazed! :-)