DISQUS

Social Times: Emerging Trends in Viral Video and the Implications for Advertising

  • andrewacomb · 10 months ago
    Videos that can be modified by users is a "trend" I always enjoy. It's personal, direct, and usually the company gets your email out of the deal.

    Like the classic Elf Yourself for OfficeMax( http://www.elfyourself.com/ ) or the creepy Copy Cat Killer one for the Dexter television show ( http://www.icetruck.tv/ ).

    One of my personal favorites was the Make Me Super by Kodak ( http://www.makemesuper.com/ ).

    Here's my "Super" video for an example: http://www.andrewacomb.com/blog/2008/10/29/supe...
  • Brody Bond · 9 months ago
    One of the most beautiful films of any kind I've ever seen was a ad for the Sony Bravia tv. It was produced several years ago - the one with the thousands of multi-colored bouncy balls travelling down the streets of San Feancisco. It was visually stunning, and the music by José Gozalez was perfect.

    It was a film too long for an American tv spot. I only saw it online. But I do know what brand of tv I want to buy because of it.
  • Funniest Videos · 6 months ago
    enjoyed reading keep it up
  • Reborn Dolls · 2 months ago
    Amazing detail provided, a very interesting article.. I'm now working on my first viral video - wish me luck. Should be global in 4 weeks (if it works or course) ;)
  • Wigs · 6 months ago
    LOl. This reminds of of that fake big foot remains discovery that went viral not too long ago sometime in 2008. Boy was that a fake! Just like that Viral Campaign of In an Out Burgers as well. They claimed it wasn't their idea but i beg to differ... Great article.
  • Flashing Novelties · 5 months ago
    Viral videos are truly great and this poat gives a lot of insight into what brings them the success and which are the ones that actually enjoy the most success.Great post. It was really helpful and informative.
  • losangelescarpetcleaning · 5 months ago
    Yup, I agree, viral is the best way to go, just look at what it did to youtube. Nice post, thanks for the info!

    Best,
    Los Angeles Carpet Cleaning