Re: Does Blogging Provide Enough Value?

dbrowell — Tue, 20 May 2008 14:50:18 -0000

Repurposing content is the at the root of any worthwhile action online right now. It's your blog post also appearing as a note on Facebook and a link from Twitter. I think it's less about adhering to the word "blog" and what connotations we have for it, and more about length of content. Now that video has been democratized and even 140 character comments becoming the norm, the adherence to a single communique dump is moving more toward WHERE all your thoughts get dumped as a centralized system (a'la Facebook) rather than HOW.

So a question, that you bring up, is how do people comment on that blog? Lots of ways, as you point out.

But the re-configured question is: Who are the comments for?

The conversation that results from your blog post is something you clearly want everyone to see, but the truth is that conversation is really taking the place of the personal email. Sure, some people post just to be seen posting and to have the conversation as an open dialogue- but many people also are writing comments to you directly, as if it was a quick personal email.

But having the conversation cloud extend from blog to Tweet to... etc. is an important way that all of these conversations help perpetuate themselves. So maybe it's that Blogs have gone from formal, final destinations to the beginning.

It's possibly moved from the last domino to the first.

Re: Does Blogging Provide Enough Value?

Karina Mikhli — Mon, 19 May 2008 23:41:05 -0000

Given that most online branding articles and books suggest that you blog to get your next job, and given all the job posts for freelance bloggers I see every day, I don't think it's dead or dying: it's just evolving, like the rest of the media/publishing industry.

Re: Does Blogging Provide Enough Value?

Nick O'Neill — Mon, 19 May 2008 16:21:09 -0000

Ha! I'll be looking for it ;)

Re: Does Blogging Provide Enough Value?

Mark Neigh — Mon, 19 May 2008 16:18:34 -0000

I'll Tweet you what I think.

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