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Does Blogging Provide Enough Value?

Started by Nick O'Neill · 10 months ago

The real test of a smart business plan is: what is the value proposition for the user. When it comes to blogging, what is the value being offered? You can try to provide breaking news, try to provide insight or try to provide actual research findings which you then resell to companies (F ... Continue reading »

4 comments

  • Mark Neigh

    1 year ago

    I'll Tweet you what I think.
    reply
  • Nick O'Neill

    1 year ago

    Ha! I'll be looking for it ;)
    reply
  • Karina Mikhi

    1 year ago

    Given that most online branding articles and books suggest that you blog to get your next job, and given all the job posts for freelance bloggers I see every day, I don't think it's dead or dying: it's just evolving, like the rest of the media/publishing industry.
    reply
  • dbrowell

    1 year ago

    Repurposing content is the at the root of any worthwhile action online right now. It's your blog post also appearing as a note on Facebook and a link from Twitter. I think it's less about adhering to the word "blog" and what connotations we have for it, and more about length of content. Now that video has been democratized and even 140 character comments becoming the norm, the adherence to a single communique dump is moving more toward WHERE all your thoughts get dumped as a centralized system (a'la Facebook) rather than HOW.

    So a question, that you bring up, is how do people comment on that blog? Lots of ways, as you point out.

    But the re-configured question is: Who are the comments for?

    The conversation that results from your blog post is something you clearly want everyone to see, but the truth is that conversation is really taking the place of the personal email. Sure, some people post just to be seen posting and to have the conversation as an open dialogue- but many people also are writing comments to you directly, as if it was a quick personal email.

    But having the conversation cloud extend from blog to Tweet to... etc. is an important way that all of these conversations help perpetuate themselves. So maybe it's that Blogs have gone from formal, final destinations to the beginning.

    It's possibly moved from the last domino to the first.
    reply

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