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Developers See $12 CPMs on Facebook

Started by Nick O'Neill · 10 months ago

Last week I had the opportunity to speak with Chris Cunningham of AppsSavvy. AppsSavvy is a company based out of New York which focuses on building monetization opportunities for social application developers and building custom branded experiences for companies. They do this by connecting brands ... Continue reading »

2 comments

Paul
1 year ago

Useful interview - there are some social app developers that I will be forwarding this on to.

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art
1 year ago

CPMs on socialsites are driven by two main ingredients.
The audience and the ads presented. makes sense, no? The strongest CPM's occur where care and thought is given to the brand presented. Too often we see the jiggly warning banners that advise you are experienceing a security situation. Blah. Only visitors clicking on these parasitic ads are troglydytes.
The other ad variety most often found are the text link ads. Again, these miss the target by a mile.
thank you for posting the truth, Neil!

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