Social Times - Latest Comments in Branded Social Applications Come Under Fire

Re: Branded Social Applications Come Under Fire

barenblat — Thu, 11 Dec 2008 10:49:15 -0000

Thank you for the kudos on Kidnap - we at Context Optional are quite proud of the success of that application. It seems people such as Morrissey misunderstand the purpose of a branded application, it's role as a tactic in a marketing campaign (it's not a strategy by itself), and how to determine when the application has successfully contributed to ROI.

I'd encourage you to read our response: http://snipurl.com/7s0gr

Re: Branded Social Applications Come Under Fire

Suzanne Lainson — Wed, 10 Dec 2008 10:31:48 -0000

Since it takes expertise to create a successful application, wouldn't it make more sense to have the application created and tested first, and then find a brand sponsor that offers a good fit?

Re: Branded Social Applications Come Under Fire

lazerow — Wed, 10 Dec 2008 10:18:12 -0000

Saying branded apps don't work is like saying all banner campaigns, email campaigns or TV spots don't work. Success comes not just from the tool itself but the use of the tool. I'd encourage you to read my response in iMedia: http://www.budurl.com/brand...