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Blogs Turning to Newsletters for Revenue?

Started by Nick O'Neill · 10 months ago

An interesting trend has started over the past couple days. This weekend Jason Calacanis announced the he was no longer blogging and was instead switching to a newsletter. Initially he suggested that he was limiting the number of subscribers to 750 but soon enough that number was surpassed and the ... Continue reading »

5 comments

  • Timothy Sykes

    11 months ago

    hell yes, i blogged hardcore every day for 7 months to prove i'm not a BS finance freak but instead actually know something abo0ut stock trading...now a market crushing 75% return later, 2 weeks after my premium newsletter has debuted, i've got 20+ people paying me $30/month for realtime updates and i still blog! blogging is just the appetizer
    reply
  • Timothy Sykes

    11 months ago

    whoops meant to say 200+ peeps...see i'm a trader, not a writer!
    reply
  • Jason Preston

    11 months ago

    It's funny timing because I actually just wrote a big post about Printcasting, which is a tool for taking RSS feeds and pushing them into PDF "newsletters" where they can earn money:

    http://eatsleeppublish.com/questions-and-answer...

    You're right about a lot of things here. Most significantly that 1) an e-mail subscriber is more sticky than a blog reader or an rss subscriber and 2) that e-mail has a better established revenue stream than blogging,

    I also think that newsletters will continue to have a legitimate business model, HOWEVER, I don't think that we're going to see a mass trend towards e-mail from blogging or other RSS mediums.

    The way RSS/web lets you search, chunk, microchunk, reblog, tweet, skim, scan, copy, comment, and interact offers a much richer experience for the USER. Eventually there will be a good business model for blogging - hell, maybe that model is selling t-shirts and events - but content will always gravitate to where the experience is best for the user.
    reply
  • Nick O'Neill

    11 months ago

    @Tim, great newsletter ... you differ though in that you are actually directly telling people how to take actions that will make them money :)
    reply
  • Denis Hancock

    11 months ago

    Has anyone ever attempted a time delayed connection between a blog and a newsletter?

    What I mean by that, using the investment advice example - when the idea is first articulated it is sent directly to the paid subscribers. The advice then goes on the "public" blog X days later. Benefit for the subscribers is timely access to the advice, and if they take a position they also benefit later when any members of the "public" also takes the advice. Author is providing full transparency into his past advice for potential subscribers, which should help with WOM marketing (assuming he/she is any good).
    reply

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