Social Times - Latest Comments in Bloggers More Influential Than Friends for Purchase Decisions

Re: Bloggers More Influential Than Friends for Purchase Decisions

M_Streett — Tue, 28 Oct 2008 17:00:44 -0000

Great post - although there's no hard data on those findings at this point, I admit I'm finding myself looking to blogs and Twitter for purchase decisions (most recently, a couple electronic purchases)... Blogs, in their truest form, offer great opinions, and make the world a whole lot smaller than it already is - which I (usually) appreciate. Thanks!

Re: Bloggers More Influential Than Friends for Purchase Decisions

Dave Hodson — Tue, 28 Oct 2008 14:17:37 -0000

People are definitely influenced by friends/social recommendations. If a friend who likes the same genre of music recommends a new band, you'll probably give it a listen.

We have data from our Top3Clicks Facebook app that shows social shopping is real and it works. It went live in March, 2008 so we have some good insight into what drives social shopping. You can check it out at http://apps.facebook.com/topthreeclicks

Re: Bloggers More Influential Than Friends for Purchase Decisions

badgergravling — Tue, 28 Oct 2008 11:21:46 -0000

What's the artificial separation between offline friends, online friends, and people who I know via their blogs, social networks, microblogging etc? I need to check before I can answer!