DISQUS

Social Times: Bloggers More Influential Than Friends for Purchase Decisions

  • Dan Thornton · 1 year ago
    What's the artificial separation between offline friends, online friends, and people who I know via their blogs, social networks, microblogging etc? I need to check before I can answer!
  • Dave Hodson · 1 year ago
    People are definitely influenced by friends/social recommendations. If a friend who likes the same genre of music recommends a new band, you'll probably give it a listen.

    We have data from our Top3Clicks Facebook app that shows social shopping is real and it works. It went live in March, 2008 so we have some good insight into what drives social shopping. You can check it out at http://apps.facebook.com/topthreeclicks
  • Maureen_Streett · 1 year ago
    Great post - although there's no hard data on those findings at this point, I admit I'm finding myself looking to blogs and Twitter for purchase decisions (most recently, a couple electronic purchases)... Blogs, in their truest form, offer great opinions, and make the world a whole lot smaller than it already is - which I (usually) appreciate. Thanks!