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Social networks can benefit by putting the original content in overlapping categories, making it user-friendly to find exactly the type of content one looks for with the click of the 'enter' button. This will expand the time spent online for each social network and will allow companies to sponsor certain categories, such as 'Football', 'Music', 'Martial Arts', etc.
Undoubtedly, the push to get more users to post original material will only help the Social Network to maintain high traffic and attract more people to its site.
I believe as it becomes easier and easier to post animation, video, music, etc. to these sites, the more people will do it, at which point, traditional media will be affected (it already has been).
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